A cloudy future (part 4)

Liz martin

We left each other here with an article in which we have listed the most famous MSPs (Music Service Providers). After analyzing the individual specifications by comparing them, we will focus our attention on the questions that these new forms of storage and reproduction raise and on the legal problems they have generated.

While the "virtuous" Apple continues to create or fortify advantageous links with the most important record companies, purchasing licenses built specifically for the advent of iCloud, the rebels Amazon e Google Inc. they risked the closure of cloud services, accused by the majors of infringing copyright with their Cloud Drive and Google Music and of promoting piracy. According to Sony & Co., although the aforementioned companies do not sell anything but only offer a virtual space that the user manages as he wishes, they still have the obligation to agree with the owners of the copyright, adding that "cloud databases are a music pirate's paradise." In other words, the “lockers” would in many cases be warehouses in which to safely store pirated loot, illegally downloaded. In their defense, Amazon and Google claim that they do nothing other than offer a space that is not at all other than physical media such as mp3 players. A bit like saying “if I sell a knife to cut bread, it's not my fault if you kill someone”.

This bloody battle began with the closure in the very early 2000s of Mp3.com and continued between 2005 and 2011 in the clash between EMI ed Mp3Tunes. The quirk EMI based much of the accusation on lay in the ways in which users could upload their music to the virtual locker. Thanks to an ingenious and complex algorithm, every time the server was communicated to want to upload a song, Mp3 Tunes checked if in its rich database there was already someone else who had already uploaded it. If successful, the site instantly added the song to the user's library without wasting time. In this innovative process, devoted to the economy in terms of both space and time, EMI recognized a sort of peer-to-peer illegal thanks to which many users used the same file.

Far from Cloud Drive and Google Music getting into more than necessary trouble, at their birth these services did not allow instant synchronization, forcing the poor internet users to a long and exhausting uploading process. It should be noted that Apple itself, the first in its class, was risking very expensive legal disputes since not all the world of discography has granted licenses to the apple and its iCloud. Many artists have denied the coveted permits, arguing that Apple, with the right friendships and important connections, tends to bury other companies and acquire a monopoly in the field of music digital distribution.

In August 2011 the sentence of the EMI case against Mp3Tunes finally arrives, which sees the latter acquitted of all the accusations, legalizing and relaunching the great idea behind the project: checking if every song uploaded by users is already present in the database. Recall that the beauty of cloud computing lies in the fact that if 100 companies need a certain app, there is no need to make 100 identical apps available: there will be only one that they can all use at the same time. The songs are thus identified by a digital fingerprint, theMD5 hash, which allows you to easily recognize them. Thanks to the agreements made with the record companies, Apple is the only one able to carry out "upgrades": if I have a poor version of a song, perhaps a version ripped from a CD, iCloud has the authorization to replace it with the master of the highest quality in its possession.

Although the US court ruling has fully cleared MPS, record companies have repeatedly stated that they do not like the music on which they have exclusive copyright circulates so freely on the internet. The word piracy it's easy to jump out. One of the charges leveled against the MPS it is, as we mentioned at the beginning, that users can also upload songs obtained illegally in the lockers and that these services do nothing but favor piracy. It is paradoxical that the majors are rowing against the spontaneous evolution of the music market, considering that all this could work in their favor, finally managing to stem the phenomenon of piracy. Checking that burned CDs are not being sold on the streets is practically impossible, while checking that you are not listening to pirated songs online, where everything is in the public domain, is much easier!
Users seem to run the highest risks. The cloud computing is now of vital importance in the musical field since, for economic, ecological reasons and for the natural technological progress, the physical supports will tend to disappear and the music will be distributed exclusively in digital format and stored on servers we do not own. In addition to the obvious perplexities about the fact that to listen to our music we will necessarily have to have an internet connection (and in this regard abroad they are much further ahead, having free connections in every public place), we should ask ourselves what will happen when for example we would like to keep in our virtual locker a cover played by our favorite local band or by ourselves: 99% of the copyright infringement will be identified and eliminated (as already happens on Youtube e Soundcloud), thus limiting our freedom to listen to what we want. In some cases it is precisely the very concept of piracy and infringement of copyright to be not very shareable.
The reflection with which I would like to close this investigation is linked to one word: hosting. The large virtual cloud will welcome us as a guest. Of course, being a guest brings with it many advantages, such as being comfortably served by someone else. But, I wonder, would it be pleasant to live an entire existence "as a guest", without having a fixed abode in which to feel free, always subject to the rules of the environment in which we find ourselves?

Annalisa DeMartino 

 

 

 

Share this article!
Follow:
Liz Martin is an audio post-production engineer, visual media composer, and Presonus Studio One certified teacher. He worked as an in-house composer and senior post-production engineer for The Jackal / Ciaopeople from 2014 to 2020, producing original music and posting audio for all branded content and short movies. He has published in trade magazines since 2011 and shared the stage with trip-hop milestone Tricky. Some of the brands with which he has collaborated over the years: Sky, RAI, La7, Vodafone, Wind, Huawei, Playstation, Spotify, Leerdammer, Muller, Disney, Netlflix, Milano Fashion Week, INPS, Action Aid, Bayer, Caffè Borbone, Carrefour , Kinder, Cattleya, Enel, Ford, Ferrarelle, Golia, ENI, Hasbro, ISTAT, Kerastase, MAC Cosmetics, L'Oreal, Lego, Amaro Montenegro, Pandora, Philadelphia, MD, Fanpage, Vidal, Tavernello, Pringles, Wudy, Kellogg's ... Website: www.blitzaudio.it
No comments