Preview of Native Instruments Turin products

Antonio Campeglia
Products Native Instruments Photo by Antonio Campeglia

Every year, at its New Year's Concert, the Vienna Philharmonic surprises us with some inventive idea: from the conductor or co-conductor stepping out of the audience to the sound of a shotgun blast emerging during the performance.

In pop, we range even further: from the Beatles experimenting in their strawberry fields to the monotony of Elio e le Storie Tese. Let's not drag this out: every field of music can renew itself; it's the logic of things. And it does so structurally, not just in the evolution of melodic tastes.

Everywhere except dance

Products Native Instruments Photo by Antonio Campeglia
Products Native Instruments Photo by Antonio Campeglia

Let's think about it: a musical genre that has changed from the years of the dance halls to the techno-house, which nevertheless remains there, motionless more than the traffic light of Guzzantian memory. Vinyl, then cd; dishes, then mixer; bmp slower, then faster. But the methods and tools remain the same. I believe that any argument to the contrary collapses under the weight of the image of Giorgio Moroder that still excels in international DJ sets, now a little whitened but always alive in the visionary passion that makes it immortal.

The news, however, sooner or later had to arrive also in the dance sector.
Here it is: the turntablist. No longer the "disk" that dances on the plate, but disk and plate that "create" outside the recording room.

Maschine studio Photo by Antonio Campeglia
Maschine studio Photo by A. Campeglia

Let's talk about new stuff. Yet we can already glimpse a name that stands out in this neo-dance: DJ Shiftee. A name, a program. Yet we are talking about a mathematics graduate who got smart and broke the mold of a sector that, by dint of being labeled as innovative, was now the most obsolete in the music scene.
And it is precisely DJ Shiftee the protagonist of the Student Zone of Turin, a place that short-circuits the concept of ideal location: classic architecture, yet immense spaces managed in an avant-garde way. In short, what better place to talk (and hear) remixes than a place that is itself… a mix?
And right here on October 25th the bi-decorated “DMC World Champion” (Disco Mix Club) performed, that is the scratch Oscar. All to present the latest news from the house native instrument: NO Kontrol S4 / S2,Tractor Audio 2 e Male Studio, soon subject to reviews on AgeofAudio.
The public is that of the great occasions, expressly selected by Roberto Laiolo (editor's note: Italy manager of NI distribution): starting from Carmen Cordiviola, NI responsible for Southern Europe, to musicians and DJs "from teardrops" (of emotion, of course) as Eiffel 65, Patrick Djivas of the PFM, Enrico Matta Subsonica drummer, the music producerCarlo Ubaldo Rossi etc., passing through insiders from every corner of Italy and the best music stores. All together to enjoy a performance that not only celebrated the protagonist, but also - and above all! - the instrumentation. To dispel the doubt that we were only there to party at NI's expense, here is the professor DJ Owen, prince of niche channels, for a detailed and "live" review on the products.
Aesthetics are king. Nanotechnology makes artist and "brush" one and the same. We are far from Jarrè's "pentatastiere": from the cage-instrumentation to the melted, tamed, "played" instrumentation.
Turin gave us this pearl and we share it with you readers.

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Antonio Campeglia

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