Black Friday has arrived again this year.
As many know, it started in the USA as the day that traditionally kicks off the Christmas shopping season with related discounts and then quickly spread around the world. Many people wait until this day to make their purchases at prices they don't normally find in the whole year. Even distributors and traders, on this day, display their goods with special offers. This obviously to facilitate sales and for a welcome advertising return.
It is a sort of consumer pact of non-aggression where everyone is "satisfied": those who buy at discounted prices and those who increase their sales. In the rush to act quickly, so that the offer does not disappear (either because Black Friday is passing or because the desired item could be purchased by some other buyer and therefore no longer available), we tend to be quick in our purchases by often to the online sites.
For heaven's sake, in a globalized world and with a globalized economy it is certainly a usual practice on consumer products, however ..., (and yes, there is a though!) We are talking about musical instruments and the musiciannormally wants touch e see what you buy.
Trying an instrument, in particular acoustic or electroacoustic, before buying it, and being able to choose it among the many available is a special experience. And whoever plays, professional or just a fan, knows what I mean.
So my invitation is that in addition to visiting international online sites to check the offers, you can also visit your trusted store or preview their site. In addition to what has been said before, you may also be pleasantly surprised by the economic offer. Often in fact i Italian distributors, now organized and ready to Black Friday, make products available in very special offers for that day and, in some cases, even for a few more days after. As a result, you will also find super discounts in your musical instrument stores which in turn, regardless of the distributors, will also offer their instruments in stock at discounted prices.
It is useless to remember that spending money in a physical store and with expert people allows you to have advice, to try the instrument, to have after-sales assistance with direct contact and to be able to carry out, if desired, a subsequent exchange for the natural upgrade that all avid musicians make. A separate discussion could be made on the software, but even in this case, a peek at the site of the Italian distributors could allow you to carefully evaluate the purchase, precisely according to the singular and attractive offers of the next few hours.
I deliberately omit the whole discussion that buying from physical stores in Italy helps the circulation of money in our country. If we like cities beautiful, illuminated and with the party area at Christmas, this is also thanks to the retail distribution with its shop windows, its staff and its imagination. But this is another matter.
Happy shopping to all (if desired, desired and necessary) and happy holidays.
