On November 1st and 2nd, the unmissable event for the music community returns to the NH Milano Congress Centre in Assago: an event for musicians, by musicians.
with over 200 brands e 100 appointments of music played, SHG Music Show confirms itself as a unique format in the Italian panorama, and this year will also see the presence of the editorial staff of AgeofAudio, whose photos of the event will be available on our official Instagram profile.
Three floors entirely dedicated to music, the great return of the Ritmi Area, more than 200 brands and exhibitors, four large exhibition 'arenas' and over 100 events scheduled: it is with these premises that the SHG Music Show 2025, ready to welcome the public on November 1st and 2nd. The goal is not just to be an exhibition showcase, but a place where you can actually try out instruments, meet artisans and companies, and experience music up close, restoring the centrality of real-life contact in an increasingly digital age. Since 1992, SHG Music Show has accompanied the evolution of the Italian music scene while remaining true to its original mission: supporting craftsmanship, enhancing firsthand experience, and putting the musician community at the center.
The 2025 edition confirms theGuitar Area (guitar, bass, amplification and effects) and marks the reinstatement of the Rhythms Area in collaboration with Rocker TV, entirely dedicated to drums and percussion. Added to these thematic areas are the Heritage Area – Second Hand Market, the historical memory of SHG, and the Vintage Vault, which houses priceless instruments. Among the rarities in the Vault are unique pieces such as the 1963 Fender Stratocaster belonged to Kirk hammett, Martin 00-42 of the 1939, Les Paul Standards of the 1960 coming from South Africa and the famous Les Paul by Alberto Radius, witness to an unrepeatable season of Italian music.
The packed program of music played and workshops will take place on four stages, including the Live Stage, which will see non-stop sessions by artists, bands and schools, with the CPM Music Institute as a teaching partner. Among the musicians who will take turns on stage: Franco Mussida of the PFM, Joseph Scarpato, Bennato's guitarist, Ligabue's drummer Ivano Zanotti, Alessandro Deidda, drummer of Le Vibrazioni, Daniel Fasano, drummer of Salmo, Thomas Paradise and Gianna Nannini. All the stations will continuously enliven the event with showcases, talks, and performances, bringing each floor to life and fully engaging. The event will also offer a food and beverage area curated by main partner Birra Baladin and a street food stand for an even more complete experience.
A distinctive feature and a plus that no other music event in Italy can offer is the entire floor of dedicated rehearsal rooms. This essential space is where you can truly play, exchange ideas, and discover special edition prototypes, often not yet available on the market. At SHG Music Show, the public meets artisans, shops, distributors, and companies directly, establishing a genuine dialogue that engages the entire music industry. Among the many exhibitors and artisans present, you can admire handcrafted guitars by Maple Handmade Guitars and discover the excellence of cables STEF Project. Not only that, every year musicians and VIPs also choose to attend as spectators, experiencing the event as a meeting point for professionals, enthusiasts, and key figures in the scene.
SHG Music Show is now an event that goes beyond a simple exhibition: it's a true experience that unites generations, instruments, and people. An event to experience, play, and share.
Opening time:
Saturday, November 1st: 12:00 PM to 7:00 PM
Sunday, November 2nd: 10:00 am to 6:00 pm
Info and complete program: www.shgmusicshow.it
Antonio Campeglia
